Aptar launches Seawell protective packaging system

Seawell, an Agile Packaging Arrangement Designed to Maintain Seafood Quality and Freshness

Aptar Food + Potable, part of AptarGroup, and a leader in a wide range of food protection solutions and proprietary active packaging systems for seafood and fresh-cutting fruits and vegetables has launched its Seawell Protective Packaging Organization with a leading national retailer in more than than 3,800 store locations. According to the company'southward press statement, the outset-of-its-kind active packaging solution, the Seawell organisation is designed to preserve seafood freshness and maintain optimal quality from sea to table.

Seawell active packaging system

The proprietary Seawell active packaging arrangement features integrated technology that absorbs backlog liquids that would otherwise accumulate around the seafood, causing potential product breakdown and negatively impacting shelf life. It utilizes a proprietary blend of direct food-contact-condom absorbent materials that trap excess fluids inside patented pockets or wells, integrated into the packaging, and subconscious by the seafood production. This innovative engineering and packaging pattern split the seafood from excess liquids, reducing the rate of microbial growth and chemical deposition. The Seawell organization improves freshness, and visual appeal absorbs odors and enhances prophylactic by reducing overall bacteria count and mitigating cross-contamination in the kitchen. In fact, in a claiming study on scallops, the Seawell active packaging arrangement provided a 3 log (99.9%) reduction in aerobic bacteria through solar day 13.

The visitor's electric current launch partner indicated that the innovative packaging system has reduced shrink and improved sales in the category compared to the previous packaging solution.

Sea-to-table protection for fresh and frozen seafood

Available in a multifariousness of sizes, the Seawell system offers sea-to-table protection for both fresh and frozen seafood. The technology also enables seafood processors to pack frozen for distribution and thaw in the aforementioned bundle for fresh sale to market place. This provides both consumers and industrial kitchens with an optimal seafood experience and a pristine case-to-cook production. It enables seafood processors to expand their geographic reach and aid solve the challenges abode delivery and grocery markets confront equally they apace aggrandize their customer base and strive to encounter increasing demands for delivering the freshest seafood possible.

"For years, the industry has sought measures to improve the freshness and shelf life of shipped seafood, every bit well as means to improve consumers' experiences," said Neal Watson, vice president and general manager for Aptar Food + Beverage – Food Protection. "Seawell helps solve the challenges seafood distributors face. We are excited to be partnering with major industry players to expand the employ of Seawell packaging to provide a safer, more than reliable option for increasing seafood consumption across the world."

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